Ammar Hina

With over two decades in sports broadcasting, I have dedicated my career to transforming how football is seen, shared, and experienced around the world. My journey began at ART Sport Channels, and since then I have led media coverage for some of the game’s biggest stages and broadcasters across the MENA region, contributing to major events from FIFA, AFC, and GCC tournaments to the UAE Pro League and the Saudi Pro League. At Endemol Sport and AD Sports, I directed coverage of the English Premier League, Formula 1, and UEFA qualifiers, setting new benchmarks in live production quality. Later, with the UAE Pro League, I pioneered innovations such as the first-ever VR live football broadcast, virtual crowd audio, and Player POV technology initiatives that earned international awards for technology innovation and audio excellence. Most recently, as Senior Broadcast & TV Production Director at the Saudi Pro League, I built the league’s broadcast standards and regulations manuals, while overseeing full broadcast operations and global media distribution. Under my leadership, SPL coverage now reaches audiences in more than 170 countries through partnerships with over 50 international broadcasters. By embedding advanced workflows and aligning with international standards, I have helped elevate the league’s global media profile. Across every role, my focus has remained clear: football is lived through its coverage. Storytelling and broadcast shape the game for billions who may never step inside a stadium. My passion is ensuring that every match, every moment, and every story reaches fans worldwide with the same intensity as those in the stands.