Tareq Al-Masri

Tareq Al-Masri is passionate about guiding organizations through digital transformation in ways that feel clear, practical, and people-focused. With over two decades of experience across technology and construction, he has built a reputation as a trusted advisor who helps businesses and partners embrace change with confidence.

What defines Tareq’s approach is his belief that technology should always serve people—not the other way around. He takes time to listen, understand challenges, and shape solutions that are tailored to each organization’s unique goals. Whether advising executives on strategy, supporting teams through new digital workflows, or mentoring future leaders, Tareq creates an environment where collaboration, trust, and open dialogue come first.

His career journey has taken him from early technical roles to senior leadership positions across the Middle East and Africa, including contributing to landmark projects such as the Burj Khalifa. This combination of hands-on expertise and strategic leadership allows him to bridge the gap between vision and execution, helping organizations turn complex transformations into achievable steps.

Colleagues and clients alike value Tareq not only for his professional knowledge but also for his approachable style and genuine interest in building long-term relationships. He sees success as something shared—measured not just in outcomes, but in the confidence and growth of the people he works with.
Tareq holds a degree in Computer Science from the University of Jordan. Outside of work, he enjoys exploring new ideas, mentoring, and connecting with diverse communities that inspire innovation and collaboration.